Everyday i hear these advertisements and posters,screaming out the definition of "COOL", and how to transform yourself,if you are not.
People who dont smoke/drink for instance are straightaway labelled as uncool. Why ?? Because they dont cater to the definitions laid out by the advertisement/media industry,wherein a smoker can easily win over a girl,coz its supposed to reflect his machismo.
Though you are choosing not live that life,but still your freedom of choice is labelled as "UNCOOL".
While the same person who fags,confined under the contraints and definitions of "manliness" and "cool" as laid by media considers his action as "COOL" and "LIBRE".What kind of freedom is this,wherein your thoughts and actions are supposed to cater to some dynamic definitions.
People who dont smoke/drink for instance are straightaway labelled as uncool. Why ?? Because they dont cater to the definitions laid out by the advertisement/media industry,wherein a smoker can easily win over a girl,coz its supposed to reflect his machismo.
Though you are choosing not live that life,but still your freedom of choice is labelled as "UNCOOL".
While the same person who fags,confined under the contraints and definitions of "manliness" and "cool" as laid by media considers his action as "COOL" and "LIBRE".What kind of freedom is this,wherein your thoughts and actions are supposed to cater to some dynamic definitions.
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